Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.
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Impact's platform comes with a robust set of strengths, such as providing customized integrations with popular ecommerce platforms (e.g., Shopify, BigCommerce), facilitating the management of hundreds of partner relationships through easy-to-adjust contracts and tracking requirements, and streamlining partner recruitment and negotiation through its expansive network. However, it does face challenges like the need for improvements in live chat functionality for managing multiple partner conversations and the relative newness of its influencer discovery network, necessitating cautious vetting of partners. Unique features setting Impact apart include advanced tracking capabilities across various interfaces, solid migration assistance for seamless transitions between affiliate networks without loss of data or conversions, and an innovative fraud protection system powered by machine learning algorithms to detect and mitigate fraudulent activities, ensuring a secure and efficient partner management experience.
Impact partnership cloud is a program companies use to manage their partner relationships. Companies use it to minimize the time spent on relationship management and maximize the business impact from those partners. Here are some ways businesses use the Impact partnership cloud. Manage and grow your partner network: you can get new partners quickly, and you can track their success with a dashboard. Manage your customer experience: you can easily share content, provide training, and support your partners throughout the sales process. Measure the impact of your partnerships: track the performance of all your partners in one place, so you can quickly see how they're performing.
Brands who need a custom integration, platform migration, or further hands-on assistance with onboarding will need to contact Impact for pricing. For brands on the "Starter Package," you can expect to pay $30 monthly + 3% usage fee on partner payouts.
Impact does have an affiliate network for you to reach out to prospective affiliates. They have a well established network with 40,000+ publishers/affiliates/influencers you can reach out to directly through their platform.