For partner managers, the challenge of overseeing an ecosystem of partnerships efficiently is all too familiar. From onboarding new partners to monitoring ongoing collaborations, the workload can quickly become unmanageable. This is where partner management software (PRM) comes into play, offering a streamlined solution to handle every aspect of your partnerships in one place. Whether it's tracking key performance indicators, facilitating communication, or managing shared resources, the right software can make all the difference.
Dive into our guide to find the best partner management software that can help you maintain strong, productive relationships with ease.
Don't have time? Here’s our shortlist of the 4 best prm software we're ranking through our extensive research and use:
| Platform | Company Name | Best fit for: | Base Price: | Free Trial? | Demo |
|---|---|---|---|---|---|
|
Best Fit For: Global Channel Partner Management | Custom | 30 days | Demo | |
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Best Fit For: Multi-Channel Partnership Automation | $399/mo | 14 days | Demo | |
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Best Fit For: Channel Partner Relationship Hub | $1599/mo | No Trial | Demo | |
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Best Fit For: SaaS Partnership Channels | Custom | No Trial | Demo |
We've researched the 4 most important software features and compared our shortlist:
| Software Feature |
|
|
|
|
|---|---|---|---|---|
| Partner Onboarding & Training | ✓ | ✓ | ✓ | ✓ |
| Lead Distribution & Deal Registration | ✓ | ✓ | ✓ | ✓ |
| Partner Performance Tracking | ✓ | ✓ | ✓ | ✓ |
| Marketing Development Funds (MDF) Management | ✓ | × | ✓ | × |
| Collaborative Planning & Goal Setting | ✓ | ✓ | ✓ | ✓ |
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Partner management software is a digital tool designed to help businesses streamline and automate the processes involved in managing and collaborating with their external partners, including affiliates, resellers, and distributors, ultimately facilitating more effective partnerships.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.
The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.
