Turn trusted voices into your next B2B growth channel.

Grow your B2B SaaS revenue through affiliate and creator programs. We handle strategy, partner recruitment, and ongoing management.

Illustrative software article, creator video, and newsletter recommending your product and leading to a new customer.

B2B SaaS experience

BookYourData OfficeTimelineShipBob Nulab Laxis AI
● RESULTS

Strategy is useful. Commercial progress is better.

Growann evaluates affiliate work by the quality and business impact it creates—not by vanity metrics or network size alone.

Partner quality

Recruit around audience fit and credible influence.

Program activation

Turn joined partners into visible, useful placements.

$

Revenue impact

Connect channel activity to conversion and growth.

Selected experience spans B2B SaaS teams in logistics, productivity, AI, collaboration, and data.Discuss your program →

Affiliate and creator programs.Built and managed.

Nick Cotter, founder and principal consultant at Growann
Nick CotterFounder & Principal Consultant
FOUNDER-LED

Senior expertise without the agency layers.

I’m Nick Cotter, founder of Growann. I bring 10+ years in B2B SaaS marketing to building and running your affiliate and creator program—from strategy to day-to-day execution.

Strategy and
execution
PartnerStack Certified Partner — Bronze
More about Nick
CLIENT OUTCOME

A newly launched program that gained commercial traction.

An anonymized look at how Growann helped a B2B SaaS company establish the channel, activate partners, and turn early momentum into measurable customer growth.

PRODUCTIVITY SAAS / NEW PROGRAM LAUNCH

From program foundation to a productive acquisition channel.

Growann developed the partner strategy, operating model, tracking foundation, recruitment motion, and activation plan—then managed the program toward commercial outcomes.

01
BuildStrategy, economics and infrastructure
02
ActivateRecruitment, enablement and placements
03
GrowOptimization tied to customer outcomes
90-DAY CHANNEL GROWTH

Commercial momentum after activation

INDEXED · AUG = 100
+245%+118%
AUGSEPOCT
Tracked revenueNew paid customers
+245%

Monthly tracked revenue

Commercial value generated through the partner channel.

+118%

New paid customers

Growth in monthly partner-attributed customer acquisition.

+346%

Attributed signups

Supporting growth in partner-generated demand.

MEASUREMENT NOTE

Growth from August to October. Results reflect partner-attributed activity for an anonymized Productivity SaaS client.

GUIDES & SOFTWARE REVIEWS

Make better partner program decisions.

Ready to build your next growth channel?

Let’s talk about your goals and where partners could fit.

Let’s talk ↗