I've rigorously assessed the best partner portal software of 2023, focusing on the needs of partnership coordinators and collaboration experts. If you're looking to streamline partner engagement and collaboration, this guide is for you.
A partner portal is an online platform that allows businesses to collaborate and share resources, information, and tools with their partners, such as suppliers, distributors, or resellers, in a secure and efficient manner.
A partner portal should include the following: 1) Commission tracking 2) Deal registration 3) Channel analytics 4) CRM integrations 5) Custom partner pages 6) Co-marketing features 7) Messaging System 8) Deal lifecycle monitoring.
A partner portal manages the relationships between you and your business partnerships. Partner portals help channel managers and partnership leaders recruit, onboard, activate, and retain their most valuable partners. A partner portal allows you to track commissions, track leads, share resources, launch co-marketing efforts, and analyze channel performance.
You can hire developers to build a partner portal for your partners to use or you can leverage one of the existing partner portal software listed above. Purchasing a partner portal software will most likely save you money and headaches in the long run.
A customer portal is used for your customers to access their account information, whereas a partner portal is explicitly used for your business partners to collaborate with you. Customer portals can have highly sensitive and proprietary information that would only be accessible to you and your customer.
Partner portals can vary significantly in price depending on the complexity and features needed for the business. It also will depend on the number of seats your channel partnership team will need. Typically, partner portals can range from free, up to $3,000/month.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.
The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.