Best Partner Marketing Software Platforms & Automation Tools

After diligent research, I present the best partner marketing software of 2023, designed for collaborative co-marketing brilliance. Navigate partnership marketing with these top picks.

Nick Cotter

October 10, 2024

min read

Best Partner Marketing Software:

Don't have time? Here’s our shortlist of the 4 best partner marketing software we're ranking through our extensive research and use:

Company Name	Best fit for:	Base Price:	Free Trial?	Demo
Everflow	Best Fit For: Performance Marketing Suite	Custom	No Trial	Demo
Kademi	Best Fit For: Global Channel Partner Management	Custom	30 days	Demo
Kiflo	Best Fit For: Multi-Channel Partnership Automation	$399/mo	14 days	Demo
RedTrack.io	Best Fit For: Ad Tracking & Conversions	$149/mo	14 days	Demo

Compare Partner Marketing Software Features:

We've researched the 4 most important software features and compared our shortlist:

Software Feature
Partner Communication Tools	✓	✓	✓	✓
Commission Management	✓	✓	✓	✓
Affiliate Recruitment Marketplace	✓	✓	✓	✓
Advanced Reporting & Analytics	✓	✓	×	✓
Partner Tiers & Categorization	✓	✓	✓	✓

Looking for an affiliate agency? Click here to see our rankings.

Our Reviews of the Best Partner Marketing Software:

Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.

Sponsored

Upfluence simplifies collaborations to drive sales and ROI. Focus on choosing the right influencers, optimizing inventory, and product seeding with detailed shipping automation. Automate communicating, negotiating, and hiring Influencers in just a few guided clicks.

Free trial

Everflow

4.4

out of 5

$ Base Price: Custom

Sponsored

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Performance Marketing Suite

Product features we found most useful:

✓

Partner Communication Tools

✓

Commission Management

✓

Affiliate Recruitment Marketplace

✓

Advanced Reporting & Analytics

✓

Partner Tiers & Categorization

Full Everflow software review

Free Trial →

Kademi

4.5

out of 5

$ Base Price: Custom

Sponsored

Our opinion on Kademi

Choosing Kademi means you can expect everything you'd want in partner management software from managing partner deals, calculating commissions, and enabling partners with training and resources. Where Kademi stands out though is in driving engagement with partners, something a lot of businesses struggle with.

The team at Kademi put a lot of emphasis on helping customers achieve program objectives. To do this, they have an impressive toolset to automatically onboard and nurture partners towards program goals, from registering deals to hitting sales targets and completing training. They can also incentivize and shape behavior by awarding points for completing training or attending webinars. These points can then be redeemed in reward stores or used in online games, which is a unique and exciting feature most PRMs don’t support.

I loved their drag-and-drop portal builder, which allows you to experiment and build a fully functional and bespoke portal from the ground up without any coding, or you can just use one of their templates. The level of code-free customization you can achieve with Kademi is impressive, not just in the user interface but also in your program workflows. For instance, if you have a very specific deal registration approval workflow, Kademi will most likely be able to support it.

Their tools to track partner performance and handle data and reporting are standout. They offer configurable bi-directional synchronization with Salesforce and HubSpot, and their beautiful reporting tools allow you to set up rich, interactive dashboards in both the admin console and the partner portal targeting different users and use cases. They are also a SOC 2 Type 2 certified company and invest significant time and resources into securing their customers' data.

What type of company would benefit from Kademi the most?

Their breadth of experience supporting manufacturers, distributors, and tech companies, has positioned Kademi as a truly agnostic PRM.

Companies that are in their growth stage, or who have an established partner ecosystem, would benefit the most from Kademi.

What we like:

Highly customizable from your portal user interface to specific program workflows.
Ready to go bi-direction synchronization with Salesforce and Hubspot, and robust features to manage partner data including segmentation and personalization.
Powerful tools to automate and scale a partner program.

What we don't like:

They might be a bit too pricey for startups, but definitely check out their $850 startup package.
If you're only looking to launch a simple affiliate program, you won’t benefit from what Kademi has to offer.
They don’t provide a partner database, but do offer tools to invite and onboard partners.

Unique product features:

Highly customizable user interface and program workflows.
Can automatically calculate and payout multi-currency commission and MDF rebates through third parties.
Have integrated AI across their platform from chat bots to automated reporting.
Have a number of pre-configured program solution templates which get installed in just a few minutes and provide ready-to-go programs.
Incorporate gamification and points into your program to elevate it to the next level.
Impressive reporting tools to track partner deals, performance, but also surface interactive reporting for partners in the portal.
Multilingual portals with automated translation.
Multi-tenanted meaning you can host your data in the US, EU, or APAC.

Free Trial: 30 days

Ideal For: SMEs

Best Fit For: Global Channel Partner Management

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full Kademi software review

Free Trial →

Kiflo

4.4

out of 5

$ Base Price: $399/mo

Sponsored

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Multi-Channel Partnership Automation

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full Kiflo software review

Free Trial →

RedTrack.io

4.0

out of 5

$ Base Price: $149/mo

Sponsored

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Ad Tracking & Conversions

Product features we found most useful:

✓

Partner Communication Tools

✓

Commission Management

✓

Affiliate Recruitment Marketplace

✓

Advanced Reporting & Analytics

✓

Partner Tiers & Categorization

Full RedTrack.io software review

Free Trial →

Partnerhub

4.0

out of 5

$ Base Price: $49/mo

Sponsored

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Agency Partner Program Management

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full Partnerhub software review

Free Trial →

PartnerStack‎

4.5

out of 5

$ Base Price: Custom

Sponsored

Our opinion on PartnerStack‎

PartnerStack is heralded for its user-friendly interface, seamless integration, and a marketplace that bolsters program visibility, setting a strong foundation for businesses looking to expand through partnership networks. However, its premium pricing positions it as a pricier option within the PRM software arena, and while it boasts an extensive partnership network, the inability to directly contact potential marketplace partners through its platform, along with a lack of detailed SaaS metric analysis in its dashboard reporting, could be seen as limitations. Unique features such as automating partner recruitment and payouts, alongside tailored onboarding for each partner, empower businesses with efficient and scalable methods to nurture and reward their partnerships, ensuring mutual growth and success.

What we like:

Straightforward to use interface.
Seamless integration process.
Marketplace that provides program exposure.

What we don't like:

Pricing is at the higher end of the prm software space.
They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
They lack the ability to analyze granular SaaS metrics within the dashboard reporting.

Unique product features:

Automate Your Partner Recruitment: PartnerStack provides businesses with the tools needed to fully automate recruitment, which is a vital part of a successful partner program. By using PartnerStack, you will recruit channel partners into your program while rewarding them automatically for the conversion they make. This way, your partners, as well as you, will get to generate more revenue. The process is counter-wise, and everyone gets to benefit from it. Besides, this feature also helps build a scalable method to engage with your partners.
Custom Onboarding For Every Partner: How many times have you forgotten to generate essential notification emails to your partners? It has happened way too many times. But worry not, as this will not occur with PartnerStack. PartnerStack enables you to organize custom onboarding for each partner of yours, so you’re able to set everyone up for success within the relationship.
Exact Payout Timings: PartnerStack has another fantastic feature of automating your partner's payout based on their performance. There's no need to remember dates and timings; you just have to leave all the work onto PartnerStack.There's nothing to worry about! Whether you are thinking of delivering a bonus to your partner or just want them to have the intended revenue, partner stack will do it all for you. PartnerStack automatically generates your partner's shares and pays them out on time.
nan
nan

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: SaaS Partnership Channels

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full PartnerStack‎ software review

Free Trial →

AnyTrack

4.3

out of 5

$ Base Price: $50/mo

Sponsored

Our opinion on AnyTrack

AnyTrack shines in multi-channel tracking, accurately attributing conversions to the right channels and offering robust optimization tools for marketing campaigns. Its ability to provide a comprehensive view across various marketing avenues, such as websites, social media, and emails, enables businesses to identify performance trends and areas needing improvement. Additionally, its unique features like user-level data tracking across multiple channels, automated event tracking without the need for coding, conversion optimization, advanced targeting and segmentation, and multi-device tracking, significantly enhance understanding of user journeys and behavior. However, the platform faces challenges with data integration from different sources, which can be technical and complex, potentially overwhelming for new users. Also, its cost might pose a barrier for small businesses or startups. Despite these drawbacks, AnyTrack's depth in providing actionable insights and facilitating data-driven marketing decisions stands out as its primary strength.

What we like:

Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.

What we don't like:

Data integration: Integrating data from different sources can be a challenge and may require technical skills.
Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.

Unique product features:

One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Multi-platform Conversion Data

Product features we found most useful:

✓

Campaign Management & Optimization

✓

Affiliate & Partner Network Access

✓

Performance Analytics & Reporting

✓

Conversion Tracking & Attribution

✓

Dynamic Commission Structures

Full AnyTrack software review

Free Trial →

Partner Marketing Software Pricing:

Compare the various partner marketing software prices:

Platform	Free Trial?	Base Price	Platform Users
Everflow	No Trial	Custom	SMEs
Kademi	30 days	Custom	SMEs
Kiflo	14 days	$399/mo	SMBs
RedTrack.io	14 days	$149/mo	SMBs

Partner Marketing Software Reviews.

Compare the various partner marketing software reviews:

Software	Features	Performance	User Experience	GrowScore
Everflow	4.4	4.6	4.2	4.4
Kademi	4.4	4.6	4.6	4.5
Kiflo	4.5	4.4	4.3	4.4
RedTrack.io	4.4	4.4	4.2	4

How we Choose the Best Partner Marketing Software:

Our Evaluation Goal:

Our primary objective is to equip you with in-depth, actionable insights about partner marketing software options, enabling you to make informed decisions that align with your business needs.

In-Depth Research and Analysis Methodology:

Our dedicated in-house team employs a rigorous research methodology, combining firsthand testing with comprehensive market analysis. We strive to personally test each partner marketing software, but when direct access is limited, we ensure the integrity of our reviews through meticulous third-party information validation and extensive research, keeping our evaluations accurate and up-to-date.

Detailed Evaluation Criteria:

Usability: We assess how intuitive and user-friendly the application is, considering the learning curve for new users and overall user experience.
Design: Our analysis covers the software's design aesthetics, user interface, and the impact on user engagement and productivity.
Features: We examine the range and depth of functionalities offered, evaluating how well the software meets diverse business needs.
Pricing: Our reviews consider the software's cost relative to its value proposition, analyzing pricing structures and ROI potential.
Scalability: We evaluate the software's ability to adapt and scale with a business, considering factors like customization capabilities and modular architecture.
Pros & Cons: Our balanced insights highlight what each software excels at and areas where it falls short, aiding in a holistic evaluation.
Integrations: We assess the ease of integration with existing ecosystems, looking at compatibility with other tools and platforms.
Company's Tenure: The vendor's market presence and experience are considered, reflecting on their stability and reliability in the industry.
External Feedback: We compile and analyze feedback from various review platforms to gauge user satisfaction and market reputation.
Onboarding & Customer Support: Our evaluation prioritizes companies that offer comprehensive onboarding processes and a variety of continuous support options, enhancing user adoption and satisfaction.

Commitment to Transparency and Reader Engagement:

We conclude our evaluation process with a pledge to transparency, openly disclosing any affiliations or partnerships. We encourage our readers to share their experiences or suggest partner marketing software for future reviews, fostering a collaborative community dialogue.

What Is Partner Marketing Software?

Partner Marketing Software FAQs

Similar Categories to Affiliate Marketing

AI SDR software

Affiliate recruitment software

Marketing Analytics Software

Publisher Ad Management Software

Payments Software

Performance Marketing Software

PPC Management Software

Click Fraud Software

Sales Compensation Software

Creator Management Software

Influencer Marketing Software

Customer loyalty Software

Referral Marketing Software

Brand Ambassador Software

Copywriting Software

Affiliate Marketing Software

Link Tracking Software

Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.

Best Partner Marketing Software Platforms & Automation Tools

Best Partner Marketing Software:

Compare Partner Marketing Software Features:

Our Reviews of the Best Partner Marketing Software:

Everflow

Product description

Our take

Product images

Product features we found most useful:

Kademi

Product description

Our take

Product images

Product features we found most useful:

Kiflo

Product description

Our take

Product images

Product features we found most useful:

RedTrack.io

Product description

Our take

Product images

Product features we found most useful:

Partnerhub

Product description

Our take

Product images

Product features we found most useful:

PartnerStack‎

Product description

Our take

Product images

Product features we found most useful:

AnyTrack

Product description

Our take

Product images

Product features we found most useful:

Partner Marketing Software Pricing:

Partner Marketing Software Reviews.

How we Choose the Best Partner Marketing Software:

Our Evaluation Goal:

In-Depth Research and Analysis Methodology:

Detailed Evaluation Criteria:

Commitment to Transparency and Reader Engagement:

What Is Partner Marketing Software?

Features to look for in Partner Marketing Software

Who should use Partner Marketing Software?

Partner Marketing Software FAQs

What Does Partner Marketing Software Cost?

Do you Need Software for Partner Marketing?

How can you use Partner Marketing Software?

Who can use Partner Marketing Software?

What are the Advantages of Partner Marketing Software?

Similar Categories to Affiliate Marketing