I've explored and pinpointed the premier partner ecosystem platform software of 2023. For those looking to cultivate a thriving partner environment, this guide holds the key.
Partner ecosystem platforms are digital environments that enable companies to manage and grow their relationships with business partners, such as vendors, distributors, and resellers, facilitating collaboration, sharing of resources, and integration of systems for mutual benefit.
Platform partners are companies that offer modular platforms that help businesses manage functions such as human resources management, customer relationship management, and enterprise resource planning. Platform partners provide tools and resources to help developers build solutions on their ecosystem with APIs, SDKs, etc.. In addition, they also provide tools and resources to help users build solutions on their ecosystem with documentation, tutorials, etc. A platform partner also has a relationship with third-party app stores, which provide more options for developers and users in the platform’s ecosystem. App stores are diverse and offer varying levels of support and financial incentives for developers, but all of them offer unique ways to get your product in front of users.
Software partners are typically companies that work with your company to provide clients with a more robust set of options for their business. You and your software partners will typically build integrations together so you can fill in the gaps where your features are missing. You will likely have channel account managers and product teams help to manage these partner relationships directly. These software partners have been carefully selected for their ability to support and enhance the products offered by your company.
If you’re researching for the best partner ecosystem platform software you’ll want to consider, at a minimum, the following criteria: 1) CRM integrations 2) Account mapping 3) Co-marketing features 4) Partner payouts 5) Co-selling features 6) Partner analytics.
In the technology world, a software company is always looking for new ways to serve customers. One way they do this is by partnering with experienced organizations that can make recommendations on specific solutions that could benefit a customer's business. These partners help develop these solutions and deploy them -- often times quickly and cost-effectively. Solution providers are flexible, meaning they can offer a variety of solutions that cater to industry or vertical requirements as well as specific customer needs.
Pricing for partner ecosystem platforms can vary in price from using free tools to paying up to $2,000/month for platforms that provide deep integrations and features.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.
The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.