Allbound Reviews & Product Details

Our opinion on Allbound

Allbound's Partner Relationship Management (PRM) platform offers a robust suite of features designed to streamline and enhance the co-marketing efforts across numerous partnerships. Its strengths include comprehensive partner co-marketing tools, such as co-branding, content management, and playbooks, along with an automated partner onboarding process and insightful channel analytics dashboard that identifies the contributions of partners to sales deals. However, Allbound faces criticism for its limited filtering options in pipeline analytics, a lack of customization in dashboard views for different users, and the absence of an integrated affiliate tracking system, necessitating the use of third-party software for those looking to run an affiliate program. Unique to Allbound are its Sales Enablement Playbooks, which provide timely sales strategies based on product type and market; the Partner Onboarding feature, which enhances partner engagement through automated communications and progress tracking; and advanced Partner Co-Selling & Deal Management functionalities, including deal registration, lead distribution, and an in-platform communication tool. These elements underscore Allbound's commitment to fostering productive, efficient, and mutually beneficial partner relationships.

What we like:

• Allbound PRM’s partner co-marketing features allow you to quickly scale up your partner marketing across hundreds (if not thousands) of your different partnerships. Everything from; co-branding, partner prospect pages, playbooks, content management tools, and more.
• The partner onboarding process is streamlined and automated, so you can get your high-value partners up and running in no time.
• With Allbound’s channel analytics dashboard, you’ll always be able to answer the question: Which partner helped to drive this deal forward?

What we don't like:

• They could use some more filtering options for their pipeline analytics, so you can drill down even further into different geos.
• They could provide users with more customization regarding the dashboard view for admins and partner users.
• You’ll need to use an additional 3rd party affiliate tracking system if you want to run an affiliate program on top of your partnership program.

Unique product features:

• Sales Enablement Playbooks: Allbound compels users to sell their services using actionable playbooks. With this software, partner managers and sales reps will have the opportunity to give their partners prompt access to different available sales plays based on the stage of their deal. These sales plays will be based on your organization's type of products, geographies, and stages. From this, marketers will allow their partners to lead prospects purchasing the playbooks confidently.
• Partner Onboarding: The onboarding feature is used to onboard new partners. It includes a dashboard that allows you to track the progress of your partners through different stages of the process and alerts you when they need your attention. This feature also allows you to send automated email sequences that nurture your partners through the onboarding process and increase their engagement with your company. This can be customized based on different sales cycle stages or specific roles within a partner organization (e.g., Account Executive vs. Marketing Manager).
• Partner Co-Selling & Deal Management: Allbound PRM has some of the best features when it comes to co-selling with your channel partners to help move deals down the pipeline. Everything from deal registration, lead distribution, commissions overview, and an in-platform messaging feature to communicate and form proposals with your partnerships.
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