Lunio is click tracking fraud software that helps you keep track of who is clicking on your ads, and how many times they've clicked. It's a great way to keep track of your ad spend and understand what kind of traffic you're getting. You can see where your ads are being clicked, and then use this information to create better ads and improve your ad performance in general. This can be used for both mobile and web applications, so you can use it on all of your apps. Lunio helps you to identify which ad networks are fraudulent so that you can avoid them in the future.
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.
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After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.
Lunio presents itself as a vital solution for companies looking to safeguard their online marketing efforts from click farms and bot attacks, ensuring an accurate understanding of marketing mix performance. Its strengths lie in offering a free 14-day trial for new customers, a user-friendly interface, and providing essential integrations smoothly. However, Lunio has its weaknesses, including the lack of functionality for automated invalid click reports via email, the time-consuming process of setting up tracking across marketing campaigns, and the need for more tailored reporting options. The platform distinguishes itself with unique features such as dedicated client success support, quick API integration, scalability for enterprise-level operations, intelligent campaign management, and extensive reporting capabilities, making it a comprehensive tool for enhancing digital advertising efficiency and security.
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