Adjust is the click-tracking fraud software that helps you track your online advertising campaigns and make sure they're actually reaching the people they're supposed to reach. If you're running a campaign on Facebook, Google Ads, or any other platform, Adjust will help you track how many clicks are coming from bots and how many are coming from real users. It'll also help you see which ads are working better than others—so you can optimize them for increased conversion rates.
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.
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After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.
Adjust is highly effective for analyzing Customer Acquisition Cost (CAC) across various marketing sources, allowing in-depth insights into performance and optimization needs through its ability to dissect specific pages, keywords, and user behavior. Although its attribution features have room for improvement, they are beneficial for understanding the interplay between different marketing channels, further complemented by its extensive integration capabilities across numerous ad and affiliate networks. However, the platform is not without its drawbacks; extracting CSV files is cumbersome and non-automatable, data reflection in the dashboard can be delayed, and the platform's terminology can initially confuse new users. Despite these challenges, Adjust stands out with its unique offerings, including mobile attribution, CTV AdVision, subscription and ROI measurement, and fraud prevention capabilities, marking it as a versatile tool in the digital marketing space.
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