AppsFlyer is a mobile app tracking and attribution company. It provides analytics and insights on mobile app marketing and advertising. With its platform, businesses can track and measure the effectiveness of their mobile app marketing campaigns, and understand user behavior and engagement with their app. This can help businesses optimize their marketing efforts and improve the overall performance of their mobile app.
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.
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After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.
Appsflyer boasts a user-friendly interface and advanced mobile attribution capabilities that ease tracking and analysis for marketers, alongside a robust fraud prevention technology that preemptively addresses potential threats. However, it is not without its weaknesses, such as the limited visibility and customization in the new LTV dashboard, the lack of an agency and network activity dashboard for non-admin users, and the inability to download data beyond 90 days, posing challenges for long-term analysis. Unique features of Appsflyer include a comprehensive measurement suite, cost aggregation, marketing analytics, predictive analytics, and customer experience (CX) & deep linking tools, positioning it as a versatile and powerful platform for marketers looking to optimize their campaigns and safeguard against fraud.
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