15 Best Partner Page Examples & Partnership Page Designs

What is a Partner Page?

A partner page is a special section on a website that showcases the organization's relationships with companies and people.

This can include any organization or individual that has a formal relationship with the website's owner. It could be anyone from business partners, sponsors, affiliates, or collaborators.

The primary purposes of a partner page include:

1. Acknowledgment: Recognizing and appreciating the contributions, support, or collaboration of partners.
2. Transparency: For organizations that receive support, sponsorship, or have affiliations, a partner page provides transparency to website visitors, clients, or customers about who the organization is working with or receiving support from.
3. Cross-Promotion: It offers an opportunity for mutual promotion. Being featured on a partner's page can drive traffic and increase visibility for both parties.
4. Building Trust: Showcasing reputable partners can enhance an organization's credibility. If visitors recognize and trust the partners, it can bolster their confidence in the primary organization as well.
5. Informational: For visitors interested in the organization's network or affiliations, a partner page provides a clear overview of those relationships.

What to Include on a Partner Page?

I’ve seen quite a few different ways SaaS companies build their partner pages.

If you’re building a partner page for your partner program, there are a few key page elements you’ll want to include in the page design.

1. Short Company Description.

Share a short description of the company to introduce it to potential customers who may not be aware of it.

• Benefits:

• Enhances customer trust by offering clarity about the partnerships.
• Gives a snapshot of the partnered companies, shedding light on their offerings.
• The presentation of short, important details improves the user experience and helps customers understand the importance of the partnerships.
• Potentially boosts traffic and sales for the partnered businesses, benefiting all parties involved.

A short summary of the company on the partnership page can improve user experience and build trust. It can also attract informed visitors, which helps the business grow.

2. Main Reasons Partners Should Join Your Program.

Every SaaS company extends invitations to potential partners, urging them to join their programs.

When competing, it's crucial for potential partners to understand the advantages of your program.

Here's why this section is indispensable for your partner page:

• Clarify Your Unique Selling Points (USPs): By detailing the unique benefits and features of your program, you help partners quickly discern how your offering stands out from the multitude of other programs they're considering.
• Showcase Mutual Value: Prospective partners want to understand the reciprocal benefits. Collaborating can improve products for both customers, which makes partnering a strong argument.
• Facilitate Decision Making: A clearly articulated value proposition can expedite a potential partner's decision-making process. They're more likely to engage if they can quickly grasp the advantages.
• Reinforce Credibility: Outlining the benefits showcases the thought and strategy behind your program, reflecting its robustness and credibility.

3. Testimonials From Other Successful Partners.

The power of social proof cannot be underestimated.

You should be using testimonials from people (partnership leaders) who have experienced the benefits of your partnership program.

Here’s why this segment is vital for your partner page:

• Authentic Endorsements: Authentic testimonials resonate with potential partners. They offer insight into the real-world benefits and successes achieved through your program.
• Builds Trust and Credibility: Positive feedback from reputable partners boosts your program's credibility. Potential partners gain confidence knowing that others have had positive experiences.
• Leverage Established Relationships: Tap into your existing partner base for testimonials. Given the shared success, most will be inclined to contribute, especially when it means added visibility for them.

4. A Callout to the Different Types of Partners You Work With.

I really like when companies put together the ways in which they have structured their partner program.

Not all partners want the same thing in these relationships, so I recommend sharing how you can currently partner together, whether that be through the following:

• Reseller relationships
• Referral partnerships
• Integration partners
• Affiliate engagements
• Strategic partnerships

5. Logos of Other Active Partnerships.

Again, show more social proof!

If you have an active integration with some well known technology companies (E.G. Facebook), showcase that on your partner program page.

It’ll reinforce the legitimacy of your program, as well as drive FOMO from some of your prospective partners – especially if they see one of their competitors' logos up there :)

6. Call-to-Action to Inquire About Program.

Finally, remember to add a call-to-action for partners to inquire or apply to your program.

You can have a button that takes them to your partnership software. Or, you can have a simple form embedded on the page itself.

These are some important elements on great partner pages. If you have other ideas, feel free to add them.

Make sure you have a follow-up process for partner inquiries after publishing the partner page. Due to poor follow-up processes, you don’t want to leave any valuable partnerships on the table.

15 of the Best Partner Page Examples & Designs:

Now, onto what you’ve all been waiting for…

The best 15 partner page designs you can steal from and use within your partnership page wireframe.

Let’s begin.

1. PartnerStack.

PartnerStack helps companies grow by managing partnerships and automating partner incentives. PartnerStack’s partner page is one of the leading examples out there.

Why I like their partner program page:

• Intuitive layout making navigation seamless.
• Use of clear call-to-action (CTA) buttons directing prospective partners.
• Visually appealing graphics and icons that resonate with the brand.

2. Crossbeam.

Crossbeam is a partner ecosystem platform that enables companies to find overlapping customers and prospects while keeping the rest of their data private and secure.

Why I like Crossbeam’s partner program page:

• Minimalistic design that emphasizes key information.
• Effective use of white space, making content easily digestible.
• Cohesive color palette that aligns with branding.

3. Kiflo.

Kiflo is a channel management software that facilitates partner recruitment, onboarding, and sales collaboration.

Why I like Kiflo’s partner program page:

• Structured layout that clearly segregates different sections.
• Engaging visuals that enhance user engagement.
• Informative tooltips and hover effects providing extra information.

4. Gorgias.

Gorgias provides an integrated helpdesk platform tailored for e-commerce businesses, streamlining customer service tasks.

Why I like Gorgias’ partner program page:

• Interactive design elements that engage visitors.
• Consistent branding throughout the page.
• Effective hierarchy of information, leading the visitor's eye.

5. Shopify.

Shopify's partner program empowers agencies, freelancers, and affiliates to grow by promoting Shopify and earning commissions.

Why I like Shopify’s partner program page:

• Clear partnership value propositions presented with compelling visuals.
• Easily accessible partner resources and tools.
• Mobile-responsive design ensuring accessibility across devices.

6. BigCommerce.

BigCommerce's partner program offers agencies, developers, and affiliates the opportunity to grow by promoting its e-commerce platform.

Why I like BigCommerce’s partner program page:

• Vibrant and bold visuals that capture attention.
• Streamlined navigation with clear section demarcations for partnership types.
• Consistent use of brand colors, enhancing brand recognition.

7. HubSpot.

HubSpot's Solutions Partner Program is designed for agencies and service providers looking to expand their offerings and growth.

Why I like HubSpot’s partner program page:

• Compelling use of multimedia elements, including videos.
• Clear and concise CTAs guiding user actions.
• Interactive infographics that simplify complex data.

8. Mixpanel.

Mixpanel's partner program enables agencies and consultancies to provide their clients with analytics-driven solutions.

Why I like Mixpanel’s partner program page:

• Clean and modern design aesthetics.
• Effective use of icons to represent different partnership types.
• Cohesive typography that ensures readability.

9. Klaviyo.

Klaviyo's partner program is tailored for marketers, agencies, and consultants focusing on email marketing and customer segmentation.

Why I like Klaviyo’s partner program page:

• Dynamic visuals that bring the page (and partnerships) to life.
• Engaging testimonials section with partner insights.
• Balanced color palette that's easy on the eyes.

10. Chili Piper.

Chili Piper offers tools for inbound lead conversion and sales automation, and its partner program focuses on collaborative growth.

Why I like Chili Piper’s partner program page:

• Bold and captivating header section.
• Intuitive flow of information, guiding the visitor's journey.
• Interactive elements that enhance user engagement.

11. Smith.ai.

Smith.ai provides virtual receptionist and client engagement services, and their partner program offers benefits for referrals.

Why I like Smith’s partner program page:

• Human-centric visuals that emphasize the service's personal touch.
• Clear delineation of service offerings.
• Trust-building elements, like client logos and testimonials.

12. ShipBob.

ShipBob's partner program is tailored for e-commerce platforms, agencies, and consultants focusing on logistics and fulfillment solutions.

Why I like ShipBob’s partner program page:

• Effective use of graphics to represent the logistics process.
• Accessible FAQ section addressing common queries.
• Clear CTAs that guide potential partners to the next steps.

13. Impact.

Impact offers a partnership automation platform, and its partner program focuses on promoting growth through partnerships.

Why I like Impact’s partner program page:

• Engaging hero section with a clear value proposition.
• Interactive features showcasing software capabilities.
• Effective use of testimonials and case studies for credibility.

14. Livechat.

LiveChat provides online chat and helpdesk software, and Livechat’s partner program is aimed at promoting and earning through referrals.

Why I like Livechat’s partner program page:

• User-centric design highlighting the benefits of livechat partner program.
• Leveraging partnership social proof across the page.
• A structured layout that logically segments information.

15. Sprout Social.

Sprout Social's partner program is designed for agencies looking to expand their social media management offerings.

Why I like Sprout Social’s partner program page:

• Visually rich design with engaging graphics.
• Effective use of social proof elements, such as partner success stories.
• A well-defined flow that makes navigation intuitive.

That’s a Wrap for the Best Partner Page Examples & Designs

So there you have it.

Those are some of our top recommended partner pages to replicate for your program. As you can tell, they are all different but still try to tell the same story…

We care about long term partnerships and deeply value these relationships.

These brands get it.

They’re not just slapping up on the page, “We’ll pay you $$, so send us leads”.

They're explaining the benefits of partnering with their company, including growth and customer opportunities.

Take notes!