Frustrated with trying to get the attention of affiliates on TikTok?
You’re not alone.
In this guide, we're diving deep into the tactics I've both seen and tested on TikTok to attract some of the highest quality content creators out there.
From personal experience and a bit of trial and error, I’ve gathered insights that could make a real difference in how you approach affiliate recruitment on this platform.
Creating engaging content is the cornerstone of attracting affiliates on TikTok.
By consistently posting captivating and relevant videos, you not only engage your audience but also draw in potential affiliates who see the value in promoting your products.
Take for instance Scrub Daddy’s TikTok channel.
One of the most captivating and entertaining TikTok channels… for dish scrubs.
Their content is unique and different.
Pro tip: Utilizing TikTok's advertising platform can amplify the reach of your most successful videos, making them visible to a broader audience, including potential affiliates.
This increased visibility can lead to a higher number of affiliate applications, as more creators become aware of your brand and its offerings.
Providing free samples to potential affiliates is a powerful way to build trust and credibility.
When affiliates have the opportunity to try your products firsthand, they can authentically vouch for their quality and effectiveness in their promotions. This authenticity is crucial for engaging their audience and generating sales through their affiliate links.
Free samples demonstrate your confidence in your product and your commitment to a mutually beneficial partnership with your affiliates.
Actively seeking out and communicating with potential affiliates is essential for building a robust affiliate network.
Here’s what I’d suggest you first start out doing.
Through your own personal or branded TikTok channel, start searching for content ideas that might be relevant to your target audience.
For instance, let’s say you’re a dish soap or dish scrub brand.
I’d begin searching on TikTok things like: “Kitchen hacks” or “DIY kitchen”
You’ll begin to see some of the most relevant and viral content creators display within the TikTok search results.
From there, I’d begin to build out an outreach list with their channel name, creator’s name, video that you watched and some notes about why you liked it, etc.
Creators on TikTok are more likely to put effort into crafting and sharing content that promotes your products when they know there's a rewarding commission structure in place.
Competitive commission rates encourage creators to not only participate in your affiliate program but also to prioritize your products over others.
Create a tiered commission structure that incorporates gamification elements to make the affiliate program more engaging and rewarding for TikTok creators. This structure not only incentivizes initial participation but also encourages ongoing content creation and product promotion, adapting to the dynamic and interactive nature of TikTok.
Tiered Commission Structure:
Gamification Elements:
Implementing a tiered incentive program with gamification elements specifically caters to the unique environment of TikTok, leveraging its highly engaged user base and content creativity.
Efficiently scaling your outreach is crucial for managing a large volume of potential affiliates. Automation tools and bots can significantly streamline the process, allowing you to send personalized invitations and follow-ups to hundreds or even thousands of creators daily.
This approach ensures you maintain a personal touch while vastly expanding your reach, ultimately growing your affiliate network more quickly and effectively.
Partnering with creator agencies can be a strategic move to streamline the process of finding and collaborating with high-quality affiliates.
These agencies have access to a wide network of vetted creators across various niches, saving you time and effort in recruitment.
Additionally, agencies can negotiate deals on your behalf and provide insights into creating successful partnerships. Working with an agency ensures a professional approach to affiliate marketing, tapping into their expertise to match your products with the most suitable creators.
For instance, here are some of the most well known talent agencies around the world:
One of the leading entertainment and sports agencies globally, CAA represents many of the most successful professionals in film, television, music, theater, video games, sports, and digital content.
Another powerhouse in talent representation, WME offers services across movies, television, music, theater, digital media, books, and more, representing a broad range of artists and creators.
Originally focusing on sports, fashion, and event management, IMG has expanded into representing talent in various entertainment sectors, including digital and social media influencers.
With a strong focus on talent and literary representation, The Gersh Agency has diversified into digital media, representing up-and-coming talent across traditional and new media platforms.
United Talent Agency (UTA) is a prominent player in the global entertainment industry, offering a wide range of services including talent representation, brand management, and content production. UTA represents a diverse array of clients across various entertainment sectors such as film, television, music, digital media, books, and live entertainment.
Influencer networks are platforms that connect brands with influencers and creators looking for collaboration opportunities.
By joining an influencer creator network, you can gain access to a large pool of potential affiliates with diverse audiences and engagement rates.
These platforms often provide tools for managing campaigns, tracking performance, and processing payments, making it easier to manage your affiliate relationships.
Here’s a list of some influencer creator networks and platforms that can help you find the right influencers for your brand:
The TikTok Creator Marketplace is the platform's official collaboration hub, connecting brands with creators.
It offers detailed analytics on creator performance, including audience demographics and engagement metrics, helping you make informed decisions about whom to partner with. Utilizing the Creator Marketplace allows you to reach out directly to potential affiliates on TikTok, propose collaboration ideas, and track the performance of your campaigns.
This tool is invaluable for brands looking to engage with TikTok's vast creator community effectively.
Attract affiliates by offering them the opportunity to be the first to promote new or exclusive products on TikTok.
This exclusivity can be a significant draw for creators looking to offer fresh content to their audience and can set your affiliate program apart from competitors.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.
