Cookie duration

Cookie duration refers to the length of time a cookie remains active on a user's browser after they've visited a website or clicked on a link.

Example: A marketing firm partners with a cloud storage service provider to offer a promotional deal. When someone clicks on the promotional link provided by the marketing firm, a cookie is placed on their browser. If the cookie duration is set for 30 days, and the user decides to purchase a cloud storage plan within those 30 days, the marketing firm receives credit for the referral. However, if the user makes the purchase after the 30-day cookie duration, the marketing firm does not get the referral credit.

• Cookie duration affects the tracking of referrals and conversions over time.
• It influences how partnerships and affiliate agreements are structured and compensated.
• Understanding and negotiating the terms of cookie duration can be a crucial factor in partnership strategy and revenue generation.

Understanding cookie duration helps businesses optimize their partnership and affiliate marketing strategies, ensuring that referrals are accurately tracked and rewarded, thereby affecting overall decision-making and revenue optimization.