I've scoured the market to bring you the leading partner account mapping software of 2023. Strategically align your partnerships with these essential tools.
Partner account mapping software is a tool that helps businesses identify and visualize mutual connections and opportunities within their network by aligning their customer and prospect databases with those of their partners, facilitating strategic collaborations and sales efforts.
Partner co-selling is a way to work with your partners to sell your product/service. It's not just about cross-promoting or having a mutually beneficial relationship—it's about helping each other out and truly understanding how you can help each other grow. The idea is that you both take on the role of "partner," which means that you must be as honest, open, and communicative as possible with each other. You both have different parts in the sales process, but they all involve helping each other out. You can do this by providing product training to your partner's team, setting up joint meetings with prospects, evaluating the effectiveness of your partner's sales strategy and sharing best practices, etc.
Co-selling is essential in sales and partnerships because you can leverage your network (partnerships!) to help sell your products more effectively to prospects. Whether that’s packaging up your products together (“we’re better together!”) in the initial proposal buildout phase or working together with partners and sales reps at other organizations to put in a good word about your company’s product offering.
You can typical account map with partners in 2 different ways. The first method is the good ole fashion manual way! Yes, this method is time-consuming and can be annoying to keep track of updated deals and new accounts, but it’s still effective if you don’t want to pay a software fee. You and your partner will just need to download your CRM data, upload it into a spreadsheet and run a vlookup to begin the account mapping process. Second, you can use a partner account mapping software like the ones listed above.
Partner mapping is a process that helps companies identify the partners they need to do business with. It's also a way of making sure those partners are on the same page, so that everyone is working toward the same goal. Partner mapping can be done at various levels of granularity depending on how much detail you want to include: from high-level top-level mapping to detailed partner engagement plans.
When choosing a partner account mapping software, you’ll want to ensure the software has a few features: CRM integrations, in-app messaging, deal tracking, automated updates, GDPR compliance, easy-to-use UI, partner recruitment, and channel insights and analytics.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.
The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.