After exhaustive research into seamless software communication, I've identified the best embedded integration platforms of 2023. For businesses aiming for synchronized tech stacks, this guide sheds light on the optimal choices.
Embedded iPaaS (Integration Platform as a Service) refers to a cloud-based platform that is seamlessly integrated into another software application, providing tools and services to automate and manage data integration, workflows, and connectivity between different systems and applications within that host application's environment.
Platforms and ecosystems are two terms that are often used interchangeably, but they actually have very different meanings. A platform is an environment in which multiple companies can work together to create a product or service. Think of platforms as the tools that help you build something—like an app or a website. Ecosystems are groups of companies that work together to provide products and services for customers, with the goal of improving the customer experience. In this case, multiple companies provide products and services that are meant to be used together—for example, Google's search engine and Gmail email service.
An iPaaS system is a piece of software that allows you to integrate different applications and systems in your business. For example, you could use an iPaaS system to integrate your customer relationship management (CRM) platform with your inventory management tool. This would allow your sales team to view current inventory levels for each customer and access relevant information about how each sale has gone over time, so they can make better decisions about which customers deserve special attention.
A partner application integration is when you integrate your app with other apps that you use, or sell to your customers. For example, if you were a restaurant, and you wanted to integrate your menu with OpenTable, so that when a customer orders from your menu through OpenTable, it will show up in the OpenTable app on their phone.
iPaaS stands for "integration platform as a service". And SaaS stands for "software as a service". The difference between iPaaS and SaaS is that iPaaS is a type of cloud computing software that allows you to integrate different applications or platforms together. It can also be used to create new applications in the cloud.
An iPaaS tool is a software platform that allows businesses to build, run, and maintain custom applications without having to worry about the underlying infrastructure. Think of it like this: if you wanted to build your own car, you'd need to know how to do carpentry, metalwork, electronics, and more. You'd have to buy all of the equipment you needed (including tools) and then figure out how to use it. You'd have to make sure you had enough space for all of those things in your garage. Then you'd have to figure out how to put everything together so that it worked properly. If something went wrong with the engine or some other part of the car, you'd have to fix it yourself or find someone who could do so for you. With an iPaaS tool, though? All of that stuff gets taken care of for you—you just tell them what kind of car you want made, and they handle everything else!
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.
The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.