Izea Reviews & Product Details

Our opinion on Izea

Izea stands out in the influencer marketing platform arena with its robust system that emphasizes accountability for both creators and brands throughout campaign milestones, offering straightforward next steps for participants. The platform simplifies sourcing, onboarding, and analyzing influencer marketing programs for multiple brands simultaneously and touts a vast network of over 650,000 influencers. However, its primary focus on B2C influencers, relatively high pricing, and lack of a free trial option could deter potential B2B brand customers. Unique to Izea are features like Influencer and Content Search, detailed Influencer Profiles, Custom Influencer Lists, Influencer Rank, and convenient In-App Messaging, which collectively enhance the user experience and streamline influencer marketing operations.

What we like:

• Their platform holds both the creator and brand responsible at different checkpoints within their campaign. It provides clear next steps for both parties involved.
• The Izea platform is very easy to source, onboard, and analyze influencer marketing programs across several different brands at once.
• Izea has over 650,000 influencers across their platform.

What we don't like:

• Their platform is more focused on B2C influencers, and not B2B influencers. Their platform may not be the best fit if you’re a B2B brand.
• They are definitely on the higher end of pricing when it comes to marketing software.
• They don’t offer a free trial, so you’ll need to set up a demo with their team before diving fully into their platform.

Unique product features:

• Influencer + Content Search
• Influencer Profiles
• Custom Influencer Lists
• Influencer Rank
• In-App Messaging