Blockthrough Reviews & Product Details

Our opinion on Blockthrough

Blockthrough stands out in the digital advertising arena with its innovative focus on ad-blocked traffic, offering a unique solution to publishers aiming to reclaim lost revenue due to ad blocking. The strengths of Blockthrough include dedicated account managers to support strategy development, quick and effortless integration through a single line of JavaScript, and strict compliance with Acceptable Ads standards, ensuring a positive user experience. However, its primary concentration on ad-blocked traffic may limit its appeal to publishers facing challenges predominantly with regular, non-ad-blocked traffic. Additionally, as a relatively new player in an emerging industry, there is a perceived learning curve associated with mastering its full potential. Unique features such as easy integration, seamless user experience with opt-in filtered ads, alternative monetization methods beyond Acceptable Ads, custom report builders for in-depth analytics, and technology to recover revenue from blocked ads, collectively position Blockthrough as a powerful tool for publishers looking to navigate the complexities of modern digital advertising while prioritizing user consent and experience.

What we like:

• Dedicated account managers help you understand the metrics and design strategies
• Quick and light integration with a single-line JS code, no dev work is required
• Blockthrough complies with acceptable Ads standards, ensuring a good user experience

What we don't like:

• Primarily focuses on ad-blocked traffic
• Not useful for publishers with regular traffic
• A room of learning is still there, relatively new industry

Unique product features:

• Easy Integration: Blockthrough has a simple and quick integration. Include single-line JS code into the website header, and the solution will plug into your ad server and bidding wrapper. No need for extensive coding or development work!
• Seamless User Experience: Blockthrough puts forth user choice and experience. Ads are delivered to only those who opt-in to receive filtered ads. Moreover, the ads follow industry standards like Acceptable Ads or Better Ads.
• Alternative Monetization: Besides Acceptable Ads, the primary solution, Blockthrough, provides other monetization methods. Products like the Donation Widgets and Whitelist Wall help generate revenue from users who have not opted in.
• Custom Report Builder: Blockthrough collects all the key metrics of your campaigns. You can use the custom report builder to inspect the given analytics and generate insights that help develop advertising strategies.
• Recover Blocked Ads Revenue: Using its ad-reinsertion technology, Blockthrough recovers your lost revenue. It improves your revenue performance metrics, such as Revenue Per User, Page RPM, and more.