Let’s face it—getting influencers to promote your product can feel like trying to catch lightning in a bottle.
The reality?
It’s not about luck. It’s about strategy.
If you’re tired of sending cold DMs that never get a response, or you just don’t know where to start, you’re in the right place.
In this article, we’ll show you how to get influencers to promote your product, and more importantly, how Upfluence, an influencer marketing software, can make this process way easier for you.
BTW - They’re offering a free trial for 7 days for our readers → Upfluence Free Trial.
First things first—if you want influencers to promote your product, you need to find the right ones.
It’s not just about choosing someone with a huge following; it’s about finding influencers who speak to your audience.
Upfluence makes this simple by giving you data-driven insights into influencers’ audience demographics, engagement rates, and more.
Plus, Upfluence lets you filter for micro-influencers.
Upfluence’s filtering options allow you to sort influencers by factors that really matter—like engagement rate, niche, and audience location.
Because micro-influencers often have a tighter-knit community, meaning their audience trusts them more than they might trust a bigger influencer.
That trust? That’s gold for you.
And Upfluence lets you tap into these micro-influencers who might otherwise go unnoticed. In fact, brands are increasingly realizing that working with 10 engaged micro-influencers can often yield better results than one big name with a disengaged following.
Using Upfluence’s tools, build a list of influencers who align with your brand, then rank them based on relevance, engagement, and follower growth. This will help you stay organized and prioritize outreach.
Here’s the thing—most influencers get bombarded with offers all the time. “We’ll pay you 20% commission if you promote our product!”
Guess what? That’s not going to cut it.
What sets successful brands apart is their ability to build actual relationships with influencers.
And with Upfluence, you can do that seamlessly.
Instead of cold emailing random influencers, you can use Upfluence’s social listening tools to find influencers who are already talking about your product—or at least your industry.
You’re not starting from scratch.
Reach out with something personal.
Reference something they’ve posted, share how you’ve benefited from their content, or simply say that you admire their work. The goal here is to build rapport, not just push a sale. Influencers value authenticity just as much as their followers do.
Before reaching out with a collaboration offer, engage with their content. Like, comment, and share their posts over a period of time. Let them see your brand pop up on their radar. When you do reach out, they’ll already recognize you, making the interaction feel more natural.
We’ve all seen the “I’ll send you a free product if you post about us” pitch.
Spoiler: influencers aren’t going to be lining up for that.
Influencers are running a business, just like you, so you need to bring more value to the table.
Create affiliate deals specifically for certain influencers.
Offer them custom discount codes that they can share with their followers, or collaborate with them on exclusive content. Upfluence lets you tailor these offers in a way that doesn’t feel cookie-cutter.
Think about it—why would an influencer promote your product if you’re not offering anything that stands out?
The more personalized and valuable your offer, the more likely they are to get on board. For example, offer influencers co-branded content opportunities or early access to new product launches. It’s about creating mutual value.
A fitness brand could create an exclusive 30% off code for a group of influencers in the wellness space.
When they share the code, the influencer earns a commission for every sale made using their code. Upfluence’s platform allows you to automate and track these campaigns, making it a win-win.
Let’s say you’ve convinced an influencer to promote your product.
Now what?
The last thing you want is for the collaboration to fall apart because the process is too clunky.
Upfluence provides clear tools to streamline the process.
You can easily send over briefs, assets, and deadlines all within the platform. Influencers don’t have time to deal with scattered emails and unclear expectations. By making it as easy as possible for them, you’re much more likely to see your product promoted.
Upfluence lets you upload pre-approved content or even co-branded assets with influencers so that everything looks seamless from start to finish. This ensures that your brand messaging stays on point while making it easy for influencers to integrate your product into their content.
A beauty brand could create a personalized landing page for each influencer, complete with their name, photo, and a special discount code for their followers. This makes the promotion feel more exclusive and personal, and Upfluence’s platform can help you manage and track these assets easily.
Once the campaign is live, don’t sit back just yet. You’ll want to track the results and see how well the influencer’s audience is responding. With Upfluence, you can do that in real-time.
Track engagement rates, conversion rates, and even ROI from each influencer campaign. This lets you know which influencers are bringing the most value and whether you need to tweak your strategy for future partnerships.
These insights help you turn one-off collaborations into long-term partnerships. When you know what’s working and why, you can double down on successful relationships and nurture them over time.
Upfluence’s data can also help you identify what types of content work best with specific audiences, allowing you to refine your strategy over time.
A great example of how niche creators can amplify a brand’s message is the recent Marriott Bonvoy campaign, which used influencer marketing (with Upfluence) to showcase the diverse portfolio of hotel experiences available under their brand umbrella.
What was their challenge?
Marriott Bonvoy wanted to collaborate with niche creators across various markets to highlight their array of hotel brands, from Moxy Hotels to The Luxury Collection. The goal was to strengthen the brand's presence in key EMEA markets by showcasing hotel experiences that resonate with different types of travelers—from pet lovers and families to couples and friend groups.
Campaign Goals:
The Ideal Ambassador: Marriott Bonvoy sought creators with authentic, engaged followers who had a genuine passion for lifestyle and travel. The influencers were primarily selected based on their activity on platforms like TikTok and Instagram, ensuring a targeted reach in France, Germany, and the UK.
Upfluence's Role:
Upfluence played a pivotal role in selecting these niche creators. By utilizing data-driven insights, Marriott was able to identify influencers who not only fit their brand but also had audiences that aligned with specific travel preferences. Whether it was influencers focused on luxury travel, wellness, or family adventures, Upfluence’s platform helped Marriott refine their influencer outreach with precision.
The Results:
By targeting niche creators, Marriott Bonvoy achieved significant results, reaching highly engaged audiences and showcasing the full range of their hotel experiences.
This success demonstrates the power of aligning with the right influencers, and how tools like Upfluence make it easy to optimize influencer marketing campaigns for maximum impact.
Getting influencers to promote your product isn’t about luck—it’s about using the right tools and strategies.
As we’ve seen, whether you’re running a niche campaign like Marriott Bonvoy or just getting started, targeting the right influencers, building genuine relationships, and streamlining the collaboration process is key to driving real results.
With Upfluence, you have everything you need at your fingertips.
From identifying the perfect influencers to managing campaigns and tracking performance, it’s never been easier to execute a data-driven influencer marketing strategy that works. And, as the Marriott Bonvoy campaign demonstrated, when you harness the power of niche creators, the results can be game-changing.
Ready to take your influencer marketing to the next level? Start using Upfluence and watch your product get the exposure it deserves—without the guesswork.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.
