How to Leverage Upfluence to Get Influencers to Promote Your Products

Ways to Get Influencers to Promote Your Brand with Upfluence:

1. Identify the Perfect Influencers with Upfluence

First things first—if you want influencers to promote your product, you need to find the right ones. 

It’s not just about choosing someone with a huge following; it’s about finding influencers who speak to your audience.

How to do this with Upfluence:

Upfluence makes this simple by giving you data-driven insights into influencers’ audience demographics, engagement rates, and more.

• Want to find someone who’s killing it in your niche? Done.
• Want influencers who have high engagement with your specific target market? Easy.

Plus, Upfluence lets you filter for micro-influencers.

Upfluence’s filtering options allow you to sort influencers by factors that really matter—like engagement rate, niche, and audience location.

Why does this matter?

Because micro-influencers often have a tighter-knit community, meaning their audience trusts them more than they might trust a bigger influencer.

That trust? That’s gold for you.

And Upfluence lets you tap into these micro-influencers who might otherwise go unnoticed. In fact, brands are increasingly realizing that working with 10 engaged micro-influencers can often yield better results than one big name with a disengaged following.

Bonus Tip: Create a List of Dream Influencers

Using Upfluence’s tools, build a list of influencers who align with your brand, then rank them based on relevance, engagement, and follower growth. This will help you stay organized and prioritize outreach.

2. Build Genuine Relationships with Influencers

Here’s the thing—most influencers get bombarded with offers all the time. “We’ll pay you 20% commission if you promote our product!”

Guess what? That’s not going to cut it.

Where does Upfluence come into play?

What sets successful brands apart is their ability to build actual relationships with influencers. 

And with Upfluence, you can do that seamlessly.

Instead of cold emailing random influencers, you can use Upfluence’s social listening tools to find influencers who are already talking about your product—or at least your industry.

What does this mean for your outreach?

You’re not starting from scratch.

Reach out with something personal.

Reference something they’ve posted, share how you’ve benefited from their content, or simply say that you admire their work. The goal here is to build rapport, not just push a sale. Influencers value authenticity just as much as their followers do.

Pro Tip: Engage Before You Pitch

Before reaching out with a collaboration offer, engage with their content. Like, comment, and share their posts over a period of time. Let them see your brand pop up on their radar. When you do reach out, they’ll already recognize you, making the interaction feel more natural.

3. Offer Value Beyond Free Products

We’ve all seen the “I’ll send you a free product if you post about us” pitch.

Spoiler: influencers aren’t going to be lining up for that.

Influencers are running a business, just like you, so you need to bring more value to the table.

With Upfluence, you can get creative.

Create affiliate deals specifically for certain influencers.

Offer them custom discount codes that they can share with their followers, or collaborate with them on exclusive content. Upfluence lets you tailor these offers in a way that doesn’t feel cookie-cutter.

Why is this important?

Think about it—why would an influencer promote your product if you’re not offering anything that stands out?

The more personalized and valuable your offer, the more likely they are to get on board. For example, offer influencers co-branded content opportunities or early access to new product launches. It’s about creating mutual value.

Example: Exclusive Affiliate Deals

A fitness brand could create an exclusive 30% off code for a group of influencers in the wellness space.

When they share the code, the influencer earns a commission for every sale made using their code. Upfluence’s platform allows you to automate and track these campaigns, making it a win-win.

4. Streamline the Collaboration Process

Let’s say you’ve convinced an influencer to promote your product.

Now what?

The last thing you want is for the collaboration to fall apart because the process is too clunky.

How does Upfluence help here?

Upfluence provides clear tools to streamline the process.

You can easily send over briefs, assets, and deadlines all within the platform. Influencers don’t have time to deal with scattered emails and unclear expectations. By making it as easy as possible for them, you’re much more likely to see your product promoted.

Pro Tip: Share Pre-Approved Content

Upfluence lets you upload pre-approved content or even co-branded assets with influencers so that everything looks seamless from start to finish. This ensures that your brand messaging stays on point while making it easy for influencers to integrate your product into their content.

Example: Co-Branded Landing Pages

A beauty brand could create a personalized landing page for each influencer, complete with their name, photo, and a special discount code for their followers. This makes the promotion feel more exclusive and personal, and Upfluence’s platform can help you manage and track these assets easily.

5. Measure Campaign Success and Optimize

Once the campaign is live, don’t sit back just yet. You’ll want to track the results and see how well the influencer’s audience is responding. With Upfluence, you can do that in real-time.

What can you track?

• Engagement rates: Are people interacting with the post?
• Conversion rates: Are they clicking and buying?
• ROI: Is the influencer delivering value for your investment?

Track engagement rates, conversion rates, and even ROI from each influencer campaign. This lets you know which influencers are bringing the most value and whether you need to tweak your strategy for future partnerships.

Why this matters:

These insights help you turn one-off collaborations into long-term partnerships. When you know what’s working and why, you can double down on successful relationships and nurture them over time.

Upfluence’s data can also help you identify what types of content work best with specific audiences, allowing you to refine your strategy over time.

Example: The Power of Niche Creators – Marriott Bonvoy Campaign

A great example of how niche creators can amplify a brand’s message is the recent Marriott Bonvoy campaign, which used influencer marketing (with Upfluence) to showcase the diverse portfolio of hotel experiences available under their brand umbrella.

What was their challenge?
Marriott Bonvoy wanted to collaborate with niche creators across various markets to highlight their array of hotel brands, from Moxy Hotels to The Luxury Collection. The goal was to strengthen the brand's presence in key EMEA markets by showcasing hotel experiences that resonate with different types of travelers—from pet lovers and families to couples and friend groups.

Campaign Goals:

• Increase Marriott Bonvoy enrollments.
• Collaborate with creators who produce tailored content for distinct traveler personas.
• Showcase Marriott’s hotel variety to appeal to all travel styles.

The Ideal Ambassador: Marriott Bonvoy sought creators with authentic, engaged followers who had a genuine passion for lifestyle and travel. The influencers were primarily selected based on their activity on platforms like TikTok and Instagram, ensuring a targeted reach in France, Germany, and the UK.

Upfluence's Role:
Upfluence played a pivotal role in selecting these niche creators. By utilizing data-driven insights, Marriott was able to identify influencers who not only fit their brand but also had audiences that aligned with specific travel preferences. Whether it was influencers focused on luxury travel, wellness, or family adventures, Upfluence’s platform helped Marriott refine their influencer outreach with precision.

The Results:

• 11M+ cumulative audience reach across various platforms.
• 489 pieces of content published, generating over 2.68M+ engagements.
• The cost per view (CPV) was $0.02, and CPE (cost per engagement) was $0.30—well below industry averages.

By targeting niche creators, Marriott Bonvoy achieved significant results, reaching highly engaged audiences and showcasing the full range of their hotel experiences.

This success demonstrates the power of aligning with the right influencers, and how tools like Upfluence make it easy to optimize influencer marketing campaigns for maximum impact.

Leverage the Power of Influencer Marketing with Upfluence

Getting influencers to promote your product isn’t about luck—it’s about using the right tools and strategies.

As we’ve seen, whether you’re running a niche campaign like Marriott Bonvoy or just getting started, targeting the right influencers, building genuine relationships, and streamlining the collaboration process is key to driving real results.

With Upfluence, you have everything you need at your fingertips.

From identifying the perfect influencers to managing campaigns and tracking performance, it’s never been easier to execute a data-driven influencer marketing strategy that works. And, as the Marriott Bonvoy campaign demonstrated, when you harness the power of niche creators, the results can be game-changing.

Ready to take your influencer marketing to the next level? Start using Upfluence and watch your product get the exposure it deserves—without the guesswork.