In this post, we explore 8+ ways to find influencers on YouTube. From using tools to search for influencers with specific demographics to leveraging social listening to identify potential partners, these strategies will help you find the right influencers to amplify your brand's message and grow your audience.
Whether you're a small business owner or marketer looking to expand your brand's reach on YouTube, this guide has everything you need to get started.
YouTube Influencers, also known as YouTubers, are individuals who have gained a significant following on the video sharing platform, YouTube. They typically create content in the form of videos, such as vlogs, tutorials, reviews, and more, and have built a community of loyal followers who engage with their content.
Some YouTubers have been able to turn their online popularity into a career, monetizing their content through sponsorships, merchandise, and other revenue streams.
There are several reasons why a business or organization may want to work with YouTube Influencers:
It's important to note that YouTube collaborations can take many forms and can be tailored to meet the specific goals and objectives of a business or organization.
The key is to find a YouTuber who has an audience that aligns with the target market of the business and to create a partnership that is beneficial for both parties. It's also important to be transparent with the audience and disclose when a video is sponsored or a product is gifted.
Here are a few examples of YouTube collaborations:
A business may provide a YouTuber with a product to review and unbox on their channel. This can help the business gain exposure and credibility, as the YouTuber's followers will see the product in action and hear their honest opinion.
A business may pay a YouTuber to create and post a video that promotes their product or service. This can be a more direct form of advertising and can reach a large audience in an authentic way.
A business may collaborate with a YouTuber to host a giveaway or contest on their channel. This can help the business reach a large audience and generate buzz around their product or service.
A business may provide a YouTuber with a product to use in their videos. This can be a subtle way for the business to gain exposure and can be integrated into the content in a natural way.
A business may collaborate with a YouTuber to make them a brand ambassador, where the YouTuber will create content that aligns with the brand's values and mission, and will be featured on the brand's social media and website.
The cost of working with a YouTube Influencer can vary depending on a number of factors, such as the size of their audience, their level of engagement, and the specific type of collaboration.
There are several ways to pay YouTubers:
The cost can range from a few hundred dollars to tens of thousands of dollars for a single video depending on the influencer's reach, engagement, and niche audience. The cost for sponsorship can vary from a few thousand dollars to tens of thousands of dollars a month.
It's important to note that the cost of working with a YouTuber should not be the only consideration when evaluating a potential partnership. The value a YouTuber can bring to a business in terms of reach, engagement, and credibility should also be taken into account.
Here is our list of the best ways to find Influencers on YouTube:
There are various software tools available that can help you find YouTube influencers based on specific criteria such as audience demographics, engagement rate, and niche.
Some popular options include:
These are some popular software tools that can help you find and manage YouTube influencers. Each tool has its own set of features and capabilities, so it's important to research and compare them to find the one that best suits your needs.
Some tools allow you to search for influencers based on specific criteria, while others provide analytics and insights on influencer performance and audience demographics. Some of the above tools also have feature to track the performance of campaigns and to measure the ROI of your influencer marketing efforts.
Manual search on YouTube is a simple yet effective way to find YouTube influencers for your brand. Here are some strategies you can use to manually search for influencers on YouTube:
Use keywords:
Use keywords related to your niche to search for channels that cover similar topics. For example, if you're in the fitness industry, search for keywords like "fitness," "workout," "gym," etc.
Browse related channels:
Once you find a channel that you like, scroll down to the bottom of the channel and click on the "related channels" tab. This will show you other channels that are similar to the one you're currently viewing.
Check out recommended channels:
On the right-hand side of the YouTube homepage, you'll see a list of recommended channels. These channels are recommended to you based on your viewing history and search history.
Utilize YouTube's advanced search function:
YouTube's advanced search function allows you to search for channels by specific criteria such as location, video duration, and upload date. This can help you narrow down your search and find channels that are a better fit for your brand.
Check out comments and engagement:
When you find a channel that you think might be a good fit for your brand, check out the comments section to see how engaged the audience is. Look for channels with high engagement rates (likes, comments, shares) as these are likely to have a more engaged audience.
Check out the subscriber count:
Subscriber count can also be a good metric to gauge the popularity of a channel and its reach. Keep in mind that a high subscriber count does not always mean high engagement, so make sure to check out the engagement rates as well.
By following these strategies, you'll be able to find YouTube influencers that have a strong audience and are aligned with your brand and niche.
Working with a YouTube influencer agency can provide several benefits for your brand:
YouTube influencer agencies have specialized expertise in connecting brands with YouTube influencers. They have a deep understanding of the YouTube influencer landscape, the different niches, and the various metrics to evaluate the influencer's performance and audience engagement.
Finding and managing YouTube influencers can be a time-consuming task. An agency can save you time by doing the research and legwork for you, and by handling all the logistics and communication with the influencers.
Agencies have access to a wide pool of influencers, and can help you find the right influencer for your brand based on specific criteria such as audience demographics, engagement rate, and niche.
An agency can manage the relationship between your brand and the influencer, including negotiating the terms of the partnership, creating the content, and measuring the campaign's performance.
Hiring an agency can be more cost-effective than hiring a full-time employee to manage your influencer marketing. Agencies can also help you to make the most of your budget and achieve the best results for your investment.
By leveraging the expertise of an agency, you can increase the chances of your campaign being successful and therefore increasing the ROI from influencer marketing. Agencies can also help you track and measure the performance of your campaigns, allowing you to make data-driven decisions to optimize your influencer marketing strategies.
In summary, working with a YouTube influencer agency can provide a range of benefits for your brand, including access to a wider pool of influencers, professional management, cost-effectiveness and increased ROI.
Reaching out to a brand that is already working with a YouTube influencer you're interested in can provide several benefits for your brand:
Valuable insights: The brand will have first-hand experience working with the influencer, and can provide you with valuable insights on their performance, audience engagement, and overall experience working with them.
Increased chances of a successful partnership: If the brand has had a positive experience working with the influencer, it may be more likely that your brand will also have a successful partnership with them.
Introduction: The brand may be willing to introduce you to the influencer, which can help facilitate the partnership process and increase the chances of a successful collaboration.
Cost Savings: If the brand and the influencer have an established relationship, it may be possible to negotiate a better rate or package deal for your brand.
Established relationship: If the brand and the influencer have an established relationship, it may mean that the influencer is more open to working with your brand and is more likely to be responsive to your outreach efforts.
Audience match: By reaching out to a brand already working with the influencer, you can see the kind of audience they are targeting and if they match with your target audience.
In summary, reaching out to a brand that is already working with a YouTube influencer you're interested in can provide valuable insights, increase the chances of a successful partnership, facilitate the partnership process and help you to negotiate better rates and packages. Additionally, it can also help you to understand the audience the influencer is targeting and if it matches with your target audience.
Use Google to search for YouTube influencers in your niche by using keywords like "top YouTube influencers in (your niche)" or "best YouTube influencers for (your product/service)".
YouTube provides a feature called YouTube Trends, where you can see the most popular videos, channels, and trends on the platform. This can give you an idea of which influencers are currently popular and might be a good fit for your brand.
You can also use social media platforms like Instagram, Twitter, and Facebook to find influencers. Many YouTubers have a strong presence on these platforms, and you can use them to gain insights into their audience and reach out to them directly.
There are several types of events and networking opportunities where you can find YouTube influencers for your brand:
Industry conferences: Attend conferences and trade shows that are specific to your industry or niche. These events are often attended by influencers in your industry, and you can network with them to discuss potential partnerships.
Social media events: Attend events specifically for social media or digital marketing, such as meetups or workshops. These events are often attended by influencers and social media experts, and can be a great way to make connections and learn about new trends in the industry.
Creator events: YouTube and other social media platforms often host events specifically for creators, such as meetups and summits. These events can be great opportunities to meet and connect with YouTube influencers.
Brand events: Many brands host events to showcase their products or services, these events are great opportunities to meet with influencers who are already working with the brand or who are interested in the brand.
Community events: Attend events that are organized by a community or group of people with similar interests. These events can be great opportunities to meet influencers that share your interests and passions.
Networking groups: Join networking groups or clubs that are specific to your niche or industry. These groups can be great places to meet influencers and other industry professionals, and to discuss potential partnerships.
In conclusion, finding the right YouTube influencers for your brand can be a challenging task, but by utilizing a combination of different strategies such as software tools, manual search on YouTube, working with an agency, reaching out to a brand already working with them, Google search, YouTube Trends and suggested content, attending events and networking, you can increase your chances of finding the perfect influencer for your brand.
Remember to clearly define your goals and budget, measure the performance and ROI of your campaigns, and be open to different options and suggestions. With the right approach, influencer marketing can be a powerful tool for building brand awareness, driving engagement, and increasing conversions for your business.
With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.
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