PRM software refers to a digital tool designed for managing and improving the relationship between a company and its channel partners.
Example: A manufacturing company utilizes PRM software to streamline its communication with various retailers and distributors. Through the software, the company shares product updates, marketing materials, and sales analytics. This ensures that all partners are equipped with the necessary information to sell the product effectively, despite the manufacturing company not being a SaaS business itself.
Understanding PRM software helps businesses optimize their partner relationships, streamline partner management processes, and ultimately drive growth through effective channel partnership strategies.
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