Partner data refers to the collection of information exchanged between businesses in a partnership, which includes customer usage, performance metrics, sales, and marketing analytics.
Example: A manufacturer of sports equipment might share sales data with a retail partner to identify which products are most popular in different regions. This exchange of partner data allows both companies to optimize inventory levels, target marketing efforts more effectively, and introduce new products tailored to specific market demands.
Understanding partner data helps businesses build stronger relationships with their partners, make informed decisions, and strategically position themselves in the market.
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