Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Example: A manufacturing company traditionally relying on face-to-face sales and paper-based processes partners with a SaaS platform to automate their supply chain and customer relationship management. This partnership enables the company to access real-time data, streamline operations, and offer personalized services online, transforming its business model from traditional manufacturing to a more service-oriented approach.
Understanding digital transformation helps businesses become more agile, responsive to market changes, and better positioned to meet customer needs, thereby driving sustainable growth and competitive advantage.
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