A partner-sourced deal refers to a business transaction or opportunity that is identified and initiated by a partnering company rather than internally by the company's own sales or marketing efforts.
Example: Imagine a company that specializes in providing cloud storage solutions. This company enters into a partnership with another business that offers cybersecurity services. The cybersecurity services company identifies a customer in their base who is in need of cloud storage solutions to secure their data. They introduce this customer to the cloud storage provider, effectively creating a partner-sourced deal. This introduction leads to a new client for the cloud storage provider without the need for direct marketing or sales efforts to that particular client.
Understanding partner-sourced deals helps businesses maximize their market penetration with reduced effort and expense, foster stronger partnerships, and strategically align their products or services with the right customers through trusted channels.
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