Consumer rebate refers to a return of a portion of a purchase price by a seller to a buyer, usually as a marketing strategy to boost sales or retain customers.
Example: A software vendor offers a seasonal rebate to its B2B clients, where clients receive a 10% cashback on their annual subscription fee if they renew their contract within a specified timeframe. This strategy not only encourages early renewals but also fosters long-term partnerships by providing a monetary incentive for continued business.
Understanding consumer rebate helps businesses implement strategic pricing and marketing tactics that can increase sales volume, strengthen customer relationships, and ultimately drive revenue growth.
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