Swipe files refers to a collection of tested and proven advertising and sales letters, emails, and other marketing materials saved for inspiration and reference.
Example: A B2B enterprise developing a partnership with another company might use swipe files to draft their collaboration announcement. By referring to successful partnership announcements in their industry, they ensure the message is compelling and resonates with their shared audience. This practice simplifies the creation process and enhances the effectiveness of their marketing efforts.
Understanding swipe files helps businesses streamline their marketing efforts, enhance creativity, and make informed decisions based on successful past examples.