Home Icon A minimalist house icon with a pointed roof and rectangular body, symbolizing a home or residential setting.
Circle Icon A simple, solid circle positioned at the center of the SVG canvas, filled with the current color.
Glossary
Circle Icon A simple, solid circle positioned at the center of the SVG canvas, filled with the current color.
Pay Per Call
Definition

Pay Per Call

Learn everything there is to know about pay per call. Explore our experienced definition, examples, and FAQs.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
image of Pay Per Call

Pay Per Call

What is Pay-Per-Call in Affiliate Marketing?

Pay Per Call is a type of affiliate marketing in which an affiliate is paid a commission for every phone call they generate for a merchant. This type of marketing is becoming increasingly popular in e-commerce as it allows customers to quickly and easily make purchases without having to fill out forms or click on links. Pay Per Call is an attractive option for both affiliates and merchants because it enables affiliates to earn more money for each successful lead, and for merchants it can help to increase sales without having to invest in costly advertising campaigns. For example, a merchant may offer an affiliate a commission of $2 per phone call when a customer calls in to purchase their product. The affiliate would then promote the merchant’s product to their audience, which would lead to more phone calls and sales for the merchant. The affiliate would then receive a commission of $2 for each successful call they generate. In this example scenario, a merchant is looking to increase sales of their product and so they decide to enlist the help of an affiliate to promote it to their audience. The merchant offers the affiliate a commission of $2 per phone call when a customer calls in to purchase the product. The affiliate then promotes the merchant’s product to their audience and the merchant receives phone calls from customers. For each successful call, the affiliate is then paid a commission of $2. In this example, both the merchant and the affiliate benefit from Pay Per Call as the merchant is able to increase sales without having to invest in costly advertising campaigns and the affiliate is able to generate more revenue from each successful lead.

Affiliate Marketing

Frequently asked questions

Everything you need to know.
Why is pay-per-call important in affiliate marketing?
Pay Per Call in Affiliate Marketing is important because it allows affiliates to monetize their traffic by driving phone calls to advertisers. It is a great way to generate revenue for affiliates, as it allows them to earn money for every call they generate. Pay Per Call also provides advertisers with a direct way to measure the performance of their campaigns, as they can track the number of calls they receive and the conversions they generate.
How can pay-per-call be implemented in affiliate marketing?
Pay-Per-Call can be implemented in affiliate marketing by having the affiliate partner promote a link or a phone number associated with a specific product or service. The affiliate partner will then be paid a commission based on the number of calls generated from the link or phone number. The affiliate partner can also track the number of calls and the duration of the call, allowing them to optimize their campaigns for maximum profitability.

Join 2,000+ subscribers

Sign up for the very best partner marketing content.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.