Exit-intent popups

Exit-intent popups refers to a digital marketing tool designed to show a targeted message to users attempting to leave a website. This technology predicts visitor exit intent based on mouse movement and velocity towards the exit button, triggering a popup to engage the visitor one last time.

Example: A B2B company specializing in office supplies partners with a SaaS platform providing inventory management solutions. As part of their partnership agreement, the inventory management platform integrates exit-intent popups to offer special discounts on office supplies whenever a user attempts to leave the platform without completing a purchase. This approach can capture the user's attention, potentially converting a departing visitor into a customer, thus benefiting both partners through increased sales and customer retention.

• Exit-intent popups serve as a strategic tool to reduce cart abandonment rates by capturing user’s attention before they leave the site.
• They provide an opportunity for businesses to communicate last-minute offers or collect email addresses, thereby converting a potential exit into a lead or sale.
• When used in partnerships, these popups can enhance cross-promotional strategies, offering mutual benefits by tapping into each other’s traffic and improving user engagement.

Understanding exit-intent popups helps businesses enhance their website's conversion rate, improve customer engagement, and develop stronger strategic partnerships by providing a powerful, last-chance mechanism to engage visitors and potentially convert exits into valuable actions.