Learn everything there is to know about earnings per click (epc). Explore our experienced definition, examples, and FAQs.
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Earnings Per Click (EPC)
Earnings Per Click (EPC) in affiliate marketing is a metric used to measure the average revenue generated for each click on an affiliate link. It is calculated by dividing the total revenue generated for a given period of time by the total number of clicks on the affiliate link during the same period. For example, if an affiliate link generated $1,000 in revenue from 10 clicks over a one-month period, the EPC would be $100. This means that for every click on the affiliate link, the affiliate earned an average of $100 in revenue. The EPC metric is important for affiliates because it helps them to measure the effectiveness of their campaigns and to compare the performance of different campaigns. This allows them to optimize their campaigns in order to maximize their earnings. Additionally, EPC can be used to compare different affiliates and to determine which ones are performing better. This is especially useful for affiliate networks, which rely on the performance of their affiliates in order to remain competitive.
