datafeed refers to a system or process that automatically provides, updates, and manages data between different software applications, enabling seamless data exchange and integration across various platforms.
Example: A retail company partners with a market research firm to gain insights into consumer behavior. The market research firm uses a datafeed to automatically send updated consumer research data to the retailer’s marketing analytics platform. This integration allows the retailer to make informed decisions about product development, marketing strategies, and sales strategies without manually analyzing the research data.
Understanding datafeed helps businesses enhance strategic decision-making, improve operational efficiencies, and foster stronger B2B partnerships by ensuring that all parties have access to timely, relevant, and accurate data.