CPV (Cost per View)

Cost Per View (CPV) is an online advertising metric that measures the cost of displaying an advertisement for each time it is viewed. This pricing model is often used for video ads, as it is more closely related to the actual viewing time of the advertisement, as opposed to the more common Cost Per Impression (CPM) model which is based on the number of times an advertisement is shown regardless of whether or not it is actually viewed. CPV is typically used in online campaigns that are focused on branding or awareness, as the advertiser is only paying for the ad when it is actually watched. This helps to ensure that the ad has a greater chance of being seen and remembered by the target audience. CPV campaigns can also be targeted to specific demographics, allowing the advertiser to optimize their budget and increase the likelihood of reaching their desired audience.For example, a company could launch a CPV campaign for their new energy drink. The company can set a CPV cost for each ad and only pay when the ad is watched by someone within their desired demographic. This can help the company to optimize their budget and ensure that their ad is seen by the right people and not wasted on those who are not interested in the product.