CPL (Cost Per Lead)

Cost Per Lead (CPL) is a pricing model in affiliate marketing that pays a commission to a publisher (affiliate) for each lead they generate. This is different from CPA (Cost Per Action) or CPC (Cost Per Click) models, where the publisher is paid for a sale or a click on the advertiser's link. CPL is often used when the publisher's goal is to generate leads, rather than sales.A typical example of a CPL model is when an advertiser pays a publisher a fixed amount for each lead they generate. For instance, an online travel company may offer a CPL deal for an affiliate who promotes their website. The affiliate will be paid a fixed amount for every lead they generate, such as a customer who signs up for a free travel newsletter or registers for a free account with the travel company. The advertiser will only pay for leads that are deemed to be of high quality, as determined by their criteria, such as age, gender, location, etc. CPL models can be advantageous for both the advertiser and the publisher. For the advertiser, they only pay for qualified leads, and are not at risk of paying for unqualified leads. For the publisher, they are paid for the leads they generate, regardless of whether those leads result in a sale. This means that the more leads they generate, the more money they make.