Learn everything there is to know about above the fold. Explore our experienced definition, examples, and FAQs.
Above the fold
Above the fold refers to the area of a webpage that is visible without scrolling. It is the area of a web page that is seen first when a user visits the page. In affiliate marketing, this area is used to draw attention to the most important content on a page. For example, this could be a banner ad or a link to the affiliate's product. The area above the fold is important in affiliate marketing because it is the first thing visitors see when they come to the page. It is used to capture the attention of the user and create a positive impression about the brand or product the affiliate is promoting. This can help to increase conversions, as the user is more likely to click through to the product or take the desired action. For example, if an affiliate were promoting a subscription-based product, they might place a banner ad for the product above the fold. This banner ad would be the first thing visitors see when they come to the page, and it could entice them to click through and learn more about the product.
