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Learn everything there is to know about lead magnet. Explore our experienced definition, examples, and FAQs.
Lead magnet
Lead magnet is a term used in affiliate marketing to describe a type of marketing tactic used to entice potential customers to subscribe to a company's newsletter or email list. This type of marketing is often used to acquire new leads and to build relationships with potential customers. A lead magnet typically consists of a desirable offer, such as a free e-book, a discount coupon, or a webinar invitation, which is then offered in exchange for the customer’s contact information. Lead magnets are usually distributed through promotional emails, social media posts, or website banners. For example, an online clothing store may offer a free 10% discount coupon for customers who sign up for their email list. The store will then have access to the customer’s contact information, which can be used to send promotional emails and encourage them to make purchases. This type of lead magnet can be particularly effective, as it provides an incentive to the customer while simultaneously giving the store access to important marketing data.
