HI, IT'S ME

NICK COTTER.

I've been in B2B partner marketing over 7+ years, working across prominent technologies brands and agencies. As I look back on my time, I realized, there were no great partner marketing resources to help guide me. So, I set out to create Growann.

Partner marketing content I'm working on:

Over the next few months, I'll be focused on publishing content that spans all phases of partnerships. What I've learned over the 7+ years is that there really is no one size fits all playbook for partnerships -- many of us are making it up as we go!

So, the best I can do is at least help guide other partner marketers by sharing my own experience/opinions, as well as other leaders in the space.

Partner marketing

Partner relationship management

Affiliate marketing

Influencer marketing

Resellers

Account mapping

Referral partners

Go-to market strategies

Partnership Software

Co-selling

A few brand I've worked with

Image of Calendly affiliate program home page

Calendly is the modern scheduling platform that makes “finding time” a breeze.

Image of Marketerhire affiliate program home page

MarketerHire is the #1 digital marketing talent platform, matching companies with expert marketers.

Image of ShipBob affiliate program home page

ShipBob is a global logistics platform that fulfills ecommerce orders for direct-to-consumer brands.